2019 | Winner of Tmall Emerging Brand Award.
2020 | Achieved over 6 million RMB in GMV on Xiaomi Youpin’s crowdfunding platform.
2021 | Selected as a Tmall New Power Brand, with total sales exceeding 1,000,000 units across all online platforms.
2022 | Annual sales of Soy Amino Acid Facial Cleanser Mousse exceeded 500,000 bottles; annual sales of Hyaluronic Acid Lip Balm Stick exceeded 1 million; and it became the No. 1 emerging domestic men's skincare brand on Tmall for the first time.
2022 | Xiaomi Youpin Annual Service Star, YOUNG 100 Hardcore R&D Award, Golden Wheat Award - National Trend Brand Award, Amino Acid Cleansing Mousse Bestseller Silver Award
2023 | Established the first domestic brand research lab dedicated to men's skincare; ranked first in the Tmall men's skincare category for two consecutive years; ranked first in the Douyin H1 men's makeup category; won the Tianxia Wangshang Brand New Growth Award; won the Chunlei Society China Good Product Award.

Leading the way in reputation, always at the forefront | Establishing a rapid response after-sales communication group, offering replacement-only service and a price guarantee, resolving user pain points, and becoming the choice of over 30,000 families.

2017 | Leica Q camera, a custom-designed “Leica China Red” special edition, sold out within 6 hours before its official launch on Singles' Day.
2018 | Customized products were launched in four cities: Beijing, Shanghai, Hangzhou, and Chongqing, and sold out instantly.
2019 | Position Leica as an online boutique, launch sales of Leica Academy courses, and strongly combine the brand with imaging culture.
2019 | Customized Leica Q2 Pixel Special Edition, the store's average transaction value increased by 50%, and GMV in November reached four times the daily sales.
2020 | We established a brand private domain operations team to provide customized private domain solutions.
2021 | We expanded into new channels and opened new stores, with the official launch of our JD flagship store and the China Merchants Bank online mall flagship store.
2022 | Attract high-quality KOCs to empower brand content operations, and enhance private domain value through offline activities.
2023 | Build a full-channel online operation base for the brand, and achieve record-breaking annual sales.

2018 | Pioneered the sale of high-end home appliances priced over 10,000 yuan.
2019 | Boosting sales of emerging categories such as washer-dryer sets and personal care machines.
2020 | The "Knock-Knock" refrigerator, a new product priced at over 10,000 yuan, sold over 1,000 units during the Double 11.
2021 | Sales of products priced over 10,000 yuan exceeded 9,000 units; clothing care machines maintained a 70% market share for the past three years; TOP 1 in OLED TV category sales;TOP 1 in ice maker refrigerator sales.

Multi-dimensional content-driven conversion | Continuously creating trending topics based on the product characteristics, and continuously seeding the product from multiple dimensions.
Refined Audience Management | Expanding from traffic-centric to audience-centric domains to precisely improve product-to-audience matching.
High-end products reach new highs | The proportion of high-priced items in stores increased, driving up prices and clarifying positioning.

2023 | No. 1 in the"Giant Cup" insulated cup category during the 618 festival
2023 | the Portable Cup ranked No. 1 in the portable insulated cup category during Double 11
2023 | Brand's customer base assets exceeded 10 million
2023 | Membership penetration rate reaches over 25%

Creating Best-selling products | Created two best-selling products with 10 millions in sales.
Full-Scale Seeding | Multi-platform layout, making precise arrangements based on differences in customer groups and scenarios on different platforms.
Accumulating Audience Assets | Accurately define consumer profiles for the brand and reach consumers through effective marketing.
Deeply Connect with Consumers | Develop consumer mindset, enhance consumer loyalty and value,  achieve seamless integration from marketing and implementation to customer service.

2013 | No. 1 in single-store sales in the TV category
2013 | No. 1 in sales volume and revenue for TV products
2013 | The first TV brand in history to achieve over 100 million yuan in single-day sales .
2013 | Set the Guinness World Record for LCD TV sales by selling 56,727 TVs in a single day.

Digital Intelligence Leadership | Analyzing "users," "scenarios," "content," and "products" from a data perspective to develop marketing strategies and store plans, achieving brand growth.
New Product Innovations | Launch products such as quantum dots, companion screens, and mini LEDs to improve its structure, average order value, and target audience, assisting in brand upgrading.

2017 | Cumulative sales exceeded one million yuan during 618 shopping festival, sales tripled during the Double11, and the brand ranked first in the ostomy category.
2018 | Sales increased by 400% year-on-year during 618, visitor numbers increased by 125% year-on-year, and retained its position as the number one brand in the ostomy category.
2019 | The store achieved cumulative sales exceeding 10 million RMB during the Double 11 , reached the highest sales level, and its visitors increased by 180% year-on-year, and won the "Dark Horse Award" from Tmall Health & Tmall Pharmacy.
2020 | Sales exceeded 10 million RMB during 618 and Double 11 shopping festivals, maintaining its leading position in the stoma category and winning the "Best Partner of the Year" award from Coloplast.
2021 | Annual sales exceeded 100 million RMB, maintaining its leading position in the ostomy category.
2022 | Sales during the 618 and Double 11 shopping festivals more than doubled compared to 2020, maintaining its leading position in the ostomy category.
2023 | Maintained the top position in the ostomy category and won the "TOP Brand Award" in the Tmall Medical Device category.

Refined Operations | Targeting individual patient’s needs, matching professional products, solving user pain points, and increasing user engagement.
Customized CRM system|Refine operations, summarize data, prevent and based on consumers' needs and pathological changes, prevent and reduce complications to improve patients' quality of life.
Deep Cooperation | Expanding cooperation beyond Tmall to include Pinduoduo, Douyin, and other online channels.

Full-channel | Distributor on all online platforms including Tmall, JD, Pinduoduo, Douyin, Kuaishou, Meituan, etc.
Channel Ranking | No.1 on the best-selling edible oil lists on platforms such as Tmall, Pinduoduo, Douyin, and Kuaishou.

Refined Operations | Supply Chain Management of grains, oils, heavy Goods, and fast-moving consumer goods,achieving full-platform operations management and unified inventory supply chain management ,distribution strategy layout by channel.

2017 | Star Item NY2213-18GW, within one hour of its launch on Singles' Day, sales exceeded the entire day's sales of Singles' Day in 2016.
2018 | Star product FS40-13CR, monthly sales of over 120,000 units, ranked NO.1 in single product ranking during 618, NO.1 in single product sales, NO.1 in single product conversion.

Refined Operations | Product Streamlining, Optimization, and Improvement of the Accuracy and Precision of Various Indicators.
Content Marketing | Build a new content marketing system, relying on marketing to precisely drive growth.
New Product Development| IP Pikachu Custom Baseboard Heater, Joint KOL- Weiya for pre-sale Live Broadcast in 2019.

Multi-functional, Smart Garment Care
Dual Sterilization, Garment Shaping, Low-Temperature Drying
Fresh Deodorization, Magic Touch Control, Dual-Scent Aromatherapy

Scenario Marketing I Alibaba Ecosystem's Offline Scenario-Based Terminal Marketing Enhances Consumer Experience
Content dissemination I Multi-platform, full-link, multi-point integrated strategic marketing; closely targeting the audience and conveying the core functions of the product.
Leverage Live Streaming| Celebrity Influencer Li Xiang's Live Stream to Boost Singles’ Day Sales.

Major Honors|Awarded JD “Most Popular Automotive Brand”; Awarded “JD Outstanding Partner”
New Retail Management | BAIC adds fuel-powered vehicles, offer a superior experience, and collaborate with 462 stores for a major online-offline interactive campaign.
Create Star Products|BAIC New Energy EU5, fan managements rank No.1 in JD Auto category.

Platform collaboration| Launch "One-Click Purchase, Home Delivery" service with JD.
Build an ecosystem management system|Establish distributor management standards, motivate enthusiasm, and promote the healthy development of the new automotive retail system.
Offline store empowerment|Providing dealers with systematic training and closed-loop management.

2017 | Took over store operation in December; GMV in December and January grew by over 400% year-over-year, and the store’s conversion rate doubled.
2018 | During the 618 shopping festival, GMV grew by 154.7% year-over-year; the store ranked 6th in the category, and its follower base increased by 30%.
2019 | For Double 11, the store focused on packaged Ejiao cake products, aligning with the trend toward convenient tonics, and achieved a 300% year-over-year increase in sales.

Foundation Building I Took over the store in August 2019, within just two months of operation, it was promoted to the third tier.
Tailored Approach I Customized the operational strategy based on product differentiation and pricing strategies, achieving sustained monthly sales growth over 125% within the first two months of online operation.
Mindset Focus I During Double 11 in 2019, we capitalized on the “stockpiling” mindset by promoting the Dingkun Dan four-box combo pack, securing the No. 2 spot for gynecological medications on Tmall’s Double 11 and top 3 in the store ranking.