MCN
Content Creation Services
Integrated Marketing
New7 Culture MCN is an integrated marketing company under New7 Group that focuses on content creation services. The team focuses on the integration of data and content, online and offline linkage, and the marketing research and practical implementation of brand-sales integration. It is an industry e-commerce integrated promotion service provider, Taobao content operation service provider, Taobao MCN institution, Alibaba Electrical Appliances & Home, and Douyin brand service provider.
Main business includes: data insights, enterprise account operation, content creation, live broadcast planning and implementation, influencer placement and incubation, brand training and other e-commerce services.
Signed Douyin Food Influencer - Feizhuzhu Daily
-Feizhuzhu Daily has over 20 million followers worldwide
MCN Related Events
2022 Tmall Women's Day Marketing Campaign
As one of Tmall's annual special large-scale marketing events, the 2022 Tmall Women's Day aims to create a unique and exclusive shopping experience for Tmall's female consumer groups through leading characteristic products, consumption propositions, preferential discounts, rich content shopping guides, and innovative small marketing games.
Feizhuzhu Daily has collaborated with Tmall platform to shoot a special video for the "Something Special - Happiness Kitchen" theme during Tmall Women's Day.
Feizhuzhu Daily has collaborated with Tmall platform to shoot a special video for the "Something Special - Happiness Kitchen" theme during Tmall Women's Day.
Created Multiple Viral Short Videos
with Over 100 Million Views
Taking the "Pomelo Candy" short video as an example, this video received 3.83 million likes, 123,000 comments, 793,000 favorites, 251,000 shares, and over 110 million views, attracting widespread interaction and attention, achieving excellent communication results.
Joyoung Brand Space Series
New Product Launch Special Guest
Joyoung launched the 0-coating rice cooker 40N1 with a stainless steel inner pot, which is truly a coating-free inner pot on the market. On April 12, 2022, Feizhuzhu Daily served as a special guest for Joyoung brand.
Sparked National Cooking Craze
Robam Cooking Competition Makes Food More Healing
On the evening of May 10, 2022, Robam Appliances held the first China Cooking Influencer Invitational Competition. The competition invited 9 Douyin cooking influencers with tens of millions of followers, including Feizhuzhu Daily. Judges included well-known actor Wang Yaoqing, Robam Appliances Senior Vice President He Yadong, Robam Appliances CMO Ye Danpeng, China Academy of Art Judge Expert Zhu Fayun, "Heard It's Delicious" Chef Guo Ke, and Zhejiang TV "Heard It's Delicious" Program Chief Director Zheng Yena. These nine well-known "foodies" competed in cooking skills, attracting national attention with live broadcast exposure reaching 110 million!
Easyhome Omnichannel New Retail
Through local new retail operation capabilities, content e-commerce operation capabilities, member private domain operation capabilities, and small-item distribution capabilities, combined with data insights into regional crowds and brand localized new retail sales capabilities.
